Data science gets a lot of attention these days—and for good reason. The insights it provides enable businesses to better understand customer behavior, then leverage automation to act on the intelligence and dynamically deliver the personalized journeys every customer expects. While the benefits are clear, leveraging cutting-edge methods to engage customers has remained beyond the reach of all but the largest of companies.
According to Leslie Fine, VP of Data and Analytics at Salesforce, that’s all in the process of changing. Here’s what the data expert had to say about the future of data-driven apps, and how they are transforming customer engagement for companies of all shapes and sizes.