Sunday, 22 November 2015

No PhD in Data Science? No Worries — It Just Got a Whole Lot Easier

Data science gets a lot of attention these days—and for good reason. The insights it provides enable businesses to better understand customer behavior, then leverage automation to act on the intelligence and dynamically deliver the personalized journeys every customer expects. While the benefits are clear, leveraging cutting-edge methods to engage customers has remained beyond the reach of all but the largest of companies.

According to Leslie Fine, VP of Data and Analytics at Salesforce, that’s all in the process of changing. Here’s what the data expert had to say about the future of data-driven apps, and how they are transforming customer engagement for companies of all shapes and sizes.

Sunday, 31 August 2014

10 Tips on Google Admob Campaigns

This is basically a few tips on how to optimize your benefits from using Google Admob to advertise mobile apps and games, having tried this for a while now, making some small and big mistakes, wasting some money along the way. Admob is no doubt a very good tool for campaigning mobile apps and games especially on android platform.