Data science
gets a lot of attention these days—and for good reason. The insights it
provides enable businesses to better understand customer behavior, then
leverage automation to act on the intelligence and dynamically deliver the
personalized journeys every customer expects. While the benefits are clear,
leveraging cutting-edge methods to engage customers has remained beyond the
reach of all but the largest of companies.
According to
Leslie Fine, VP of Data and Analytics at Salesforce, that’s all in the process
of changing. Here’s what the data expert had to say about the future of
data-driven apps, and how they are transforming customer engagement for
companies of all shapes and sizes.
