This is
basically a few tips on how to optimize your benefits from using Google Admob
to advertise mobile apps and games, having tried this for a while now, making
some small and big mistakes, wasting some money along the way. Admob is no
doubt a very good tool for campaigning mobile apps and games especially on
android platform.
1. Target to
run your first campaign within same month your app goes live. This makes the
most impact as apps are well featured in strategic places on the Appstore
within the first month of launch.
2. Be
dynamic, do not just set up the campaign and leave it, watch it and make
corrections as the campaign rolls on.
3. For a
start, you can publish the campaign in all countries and territories, and as
you progress and your app gets downloads, you can then try selecting target
countries.
4. Do some
research to find out popularity of your app or service in those countries –
check on how similar apps and services have fared in those places.
5. Some
countries are generally good when it comes to free and paid apps. They give
good ads revenue on free apps and also do well in downloading paid apps, number
one on this list is USA and also countries like Turkey, Germany, Spain and
Italy have been good to me.
6. Monitor
your campaigns periodically. It is good to check on the campaigns at least once
a day (daily report) if you have the time. This way you can update the
countries and cities, remove the non-performing and add new ones, and even
update the ad image and message once in a while. This ensures that your ads are
kept exciting and users click through.(improve your CTR).
7. Be
careful with funds. Ad campaigns can turn out to be an expensive venture
especially with the new payment models introduced by Google recently which
collects funds directly from your Credit/debit card directly. Always set your
daily budget and ensure you set your CPC max bid. I would recommend an average
CPC of about 0.2 – 0.5. This ensures good visibility of your campaigns without
costing you an arm and a leg.
8. Don’t
forget to set an end date, to avoid bill shock!!
9. Study
your reports critically and take learning at the end of the campaign. See what
works for you and adapt.
10. Good
Luck.
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